Counter/ Inside Sales - Milton | Gerrie Electric Wholesale Ltd.

Gerrie Electric Wholesale Limited
Milton, Ontario

Employment Type: Sales

Gerrie Electric is one of the largest independent electrical distributors, with 24 key Ontario locations and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry. 


Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. We strive for an inspiring culture and integrity in all that we do. 

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done. 

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.  

What you will be doing

The Counter Sales/ Inside Sales position is responsible for greeting customers and receiving and generating their orders efficiently and effectively. To, always, provide courteous, prompt, and efficient service to customers and give them the upmost of assistance with regards to product availability, pricing and sourcing of material. To display an ongoing commitment to understand, promote and believe in the Gerrie commitment of being a service quality organization and to strive to maintain and continue to seek ways to improve the overall service quality. 


Maintain friendly service and a positive company image. 

Service customer needs promptly and efficiently, addressing customer questions or concerns. 

Handle customer returns/defectives.

Handle customer orders.

Provide assistance/backup in shipping and receiving when required.

Promoting products, contributing to branch sales. 

Direct sales services of the general public. 

Provide pricing and availability. 

Enter customer orders into the business system as per Gerrie procedures.

Promptly address customer needs with regards to sourcing, pricing, and availability of material 

Growing and maintaining relationships with customers (we have a lot of repeat customers) 

Promote and increase business through proactive calls 

Receive, enter and generate customer orders in the system in an efficient manner  

Work in conjunction with and provide support to Account Managers  Provide accurate quotations, pricing and availability to customers as required  

Expedite and follow-up on orders and back orders  

Process customer credits (defectives products, etc.) in a timely manner 

Provide back up to Counter Sales staff, as required  


Maintaining current knowledge of electrical industry/products.

Develop knowledge about substitutes.

Be able to source products and provide technical information.

Continue to develop your skill set as it related to the Gerrie Organization, the Electrical Industry, and the field of Sales. 


Work with other departments as required, conveying a professional corporate image that represents the values of Gerrie Electric. 


Responsible for preparation and balancing of cash sales.

Ensure all shelves are stocked and material is put away in a timely fashion. 

Ensure float is counter and all transactions are accurate and balanced.

Ensure timely completion of any/all special tasks as assigned by management.

Select and pack orders.

When required, perform wire cuts as per Gerrie documented procedure. 


Accuracy of transactions/orders. 

Ensure understanding of and adhere to ISO policies and procedures. 

What you bring to the table

Post-secondary education from an Electrical related discipline  

3+ years’ experience in Sales (Electrical industry preferred)  

Previous customer service experience.

Math skills are essential (measurement conversions, pricing, etc.).

Multi-tasking in a fast-paced environment.

Excellent communication skills.

Organizational skills.

Must have a proven track record 

Must have the personality and drive to sell and succeed  

Strong communication and relationship building skills 

Self-motivated with the ability to manage multiple priorities and meet deadlines  

Proficient in Microsoft Office suite  

Don’t have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better. 

We believe in taking care of our people

Major medical + dental coverage for yourself and your dependents (flex plan options available) 

Employee Assistance Program 

Global travel coverage 

Pension plan with contribution matching 

Training, development and career growth opportunities  

Tuition re-imbursement program 

Promote from within culture 

A diverse and inclusive workplace

Caring and nurturing environment 

Don't have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better.

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful!

*Flexible interview options are available!

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