Inside Sales (Wire & Cable) | Gerrie Electric Wholesale Ltd.

Gerrie Electric Wholesale Limited
Burlington, Ontario

Employment Type: Sales

Gerrie Electric is one of the largest independent electrical distributors with twenty-four key locations in Ontario and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry. 


Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. We strive for an inspiring culture and integrity in all that we do. 

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done. 

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.  

What you'll be doing

You will be primarily responsible for growing and supporting our wire and cable business across all branches. You will manage assigned accounts and act as key contact for all activities with those accounts. You will be required to promptly address customer needs with regards to sourcing, pricing and availability of material from our preferred vendor partners.


Establish and maintain strong relationships with customers and new prospects.

Make proactive cold calls and follow up on sales leads.

Prepare quotations and follow up as necessary.

Provide pricing and availability to our customers while working with our preferred partners

Support Gerrie branch resources to grow their overall wire and cable business

Provide technical, application and sales support as required. This may be provided directly or in co-operation with our wire and cable suppliers

From time to time, a customer site visit may be required

Ensure all information in the CRM is up to date.

Build a pipeline and database of prospects for the Wire and Cable business.

Source new sales opportunities through inbound lead follow-up, outbound cold calls and emails.

Remain current on changes to products or code changes and educate our sales resources to ensure we offer these to our customers and grow our business.

Provide suggestions on inventory levels and type of products to be stocked to enable Gerrie to grow our business and better support customers. 


Establish and maintain positive collaborative relationship with other Gerrie Leadership, 

Managers and Departments to improve working relationships, build morale, and increase productivity. 

Communicate clearly and concisely both orally and in writing. 

Perform continuous evaluation, development and execution of policies and programs. 

Establish and maintain positive collaborative relationships with vendors and service providers.


Work with other departments as required, conveying a professional corporate image that represents the values of Gerrie Electric.


Ensure employees understand and adhere to ISO policies and procedures.


Participate in conferences, seminars, and other educational opportunities; reading professional publications; maintain and participate in professional networks to enhance your knowledge and skills. 

Participates on committees and special projects as requested.

What you bring to the table

3+ years experience in the Electrical/Wire industry is required 

Sales experience

Proven outbound calling experience

Post graduate diploma or relevant experience

Knowledge of electrical codes related to wire, cable and their installation 

Excellent verbal and written communication skills required 

Computer skills and proficiency with MS Office 

Don’t have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better. 

We believe in taking care of our people

Major medical + dental coverage for yourself and your dependents (flex plan options available)

Employee Assistance Program 

Global travel coverage 

Pension plan with contribution matching 

Training, development and career growth opportunities  

Tuition re-imbursement program 

Promote from within culture 

A diverse and inclusive workplace 

Caring and nurturing environment 

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful!

*Flexible interview options are available! 

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