Director of Marketing | Electro Federation Canada (EFC)

EFC Recruiter
Toronto, Ontario

Employment Type: Marketing

Electro-Federation Canada Director of Marketing

Electro-Federation Canada (EFC) is a national, not-for-profit association representing the dynamic electrical and automation industries, contributing to Canada’s net zero future, intelligent buildings, smart infrastructure, and Industry 4.0.  EFC’s 260 member companies consist of manufacturers, distributors, manufacturers representatives and field service organizations.  EFC members’ activities create over $15B in output for the Canadian economy and support over 100,000 jobs across the country. Electro Federation Canada is recognized as one of Canada’s ‘Great Places to Work’ for 4 consecutive years and has been featured on Best Workplace lists for Professional Services and Best Workplace Managed by Women on multiple occasions.

We are currently seeking a full-time Director of Marketing to lead EFC’s marketing initiatives.

This position is a strategic leader responsible for developing and implementing marketing initiatives to raise awareness, enhance brand visibility and drive member engagement within EFC and its stakeholders.  Working closely with other departments including channel management, advocacy, regions and events, the Director of Marketing will ensure alignment of marketing efforts with organizational goals. As the team lead for EFC’s marketing network, this role will work with members to identify topics of interest to advance the marketing profession within the industry.

Under the supervision of the President & CEO, the duties and responsibilities of the Director of Marketing include, but are not limited to, the following: 

  • Marketing and digital strategy development and execution
  • Brand management
  • Content creation and distribution
  • Advocacy support
  • Lead and develop the annual research project
  • Lead and manage the Marketing Network
  • Measurement and Analysis of program KPIs
  • Budget Management

The successful candidate will possess the following qualifications: 

  • Bachelors/College Degree in Business Administration/Marketing.
  • Minimum 5 (five) years in a marketing role.
  • Ability to work independently and to work on cross functional teams.
  • Results-driven and energetic self-starter with the ability to execute tasks and deliver results.
  • Demonstrated leadership, facilitation and critical thinking skills.
  • Exceptional written and verbal communication and presentation skills.
  • Experience with research report initiatives.
  • Proficiency with Microsoft Office (i.e. Word, PowerPoint, Excel, Dynamics) and experience working with social media monitoring/publishing tools, content management systems (i.e. WordPress, MailChimp, Constant Contact, ClickDimensions, Google Analytics, etc.)

Why you'll love working at EFC:

  • Competitive employment package
  • Flexible working schedule
  • Dynamic team and positive work culture
  • Open-concept, state-of-the-art office environment
  • Onsite gym
  • Summer hours
  • Complimentary on-site parking

The position offers a competitive employment package and compensation commensurate with experience in a friendly and collaborative work environment.


We thank all applicants for their interest but only those candidates selected for an interview will be contacted. 


Electro-Federation Canada is an Equal Employment Opportunity employer. Accordingly, reasonable accommodations are available upon request for candidates taking part in relation to the materials or processes we use in the recruitment process. 


If you have exceptional writing and editing skills, are highly organized, curious, enjoy working in a collaborative team environment and want to further develop your marketing and communications skills within a progressive organization, then please apply!


For more information, check us out online at

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