Smart Components Technical Sales - Windsor , ON
Electrozad is the leading electrical distributor in Southwestern Ontario. Founded in 1955 in the City of Windsor, we offer a full range of electrical products, services, and solutions from world-class suppliers. As your trusted electrical and automation solutions partner, we offer extensive experience and technical expertise while providing the highest standard of quality products, service, and support.

Our full line stocking facilities are in Chatham, Sarnia, Windsor and London, Ontario. We cater to the Automotive, Construction, Food & Beverage, Machine Tool, OEM markets, Petrochemical, as well as many other industries. Electrozad is now a Sonepar company. Sonepar is a world leader in business-to-business distribution of electrical equipment and related services.

About Sonepar
Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2023, Sonepar achieved sales of €33.3 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them an omnichannel experience and sustainable solutions in the building, industry, and energy markets. Sonepar’s 45 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.
 
What’s In It For You?  

You will be joining a market leader with over 40 years of experience to help you elevate your potential.  

You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  

A chance to get involved in the forever growing electrical industry.  

We house the largest inventory to better service our customers and deliver on sales commitments.  

An opportunity for career development across many business departments within our organization.  

Summary 
The Smart Components Technical Sales Specialist is an outside technical sales role responsible for driving business growth in the Smart Components segment. This includes Industrial Components, Motor Control, Sensors, Safety, Condition Monitoring, Controllers, Distributed I/O, and Networks. The role focuses on demonstrating the value of intelligent device data, optimizing machine design, and providing manufacturers with valuable operational insights. 


Major Duties and Responsibilities:

Business Ownership – Drive growth, execute recovery programs, and leverage data to identify and capitalize on customer buying gaps. 

Sales Leadership – Engage in in-person discussions to expand account share, maintain a healthy sales funnel in CRM to meet sales goals, and develop annual commercial plans for Smart Components. 

Technical & Commercial Expertise – Exemplify technical acumen, marketing insight, and commercial leadership to accelerate sales. 

Customer Engagement & Training – Plan and execute customer seminars focused on key growth areas and lead competency development for inside/outside sales teams. 

Revenue Accountability – Own and drive revenue performance for the assigned product segments. 

This role requires a proactive, consultative sales approach, strong technical expertise, and the ability to drive strategic, value-based sales conversations that position Smart Components as essential business solutions. 
 
Minimum Qualification Requirements: 

Bachelor of Science in Engineering, Electrical Technologist  –OR– equivalent combination of skills, experience or education 

TÜV or exida certification for Functional Safety is an asset  

3 years of experience / knowledge applying RA’s products or equivalent competitive solutions 

Regular travel to customers within assigned geography, and to US destinations for training will be required;  

Retain and convey a positive attitude in challenging circumstances 

Excellent technical writing & presentation skills with ability to present RA’s value proposition to mid / large size groups of customers (external and internal) both commercially and technically. 

Demonstrates ability to work independently and be self-motivated 
Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.
Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.
This commitment is tangible in our detailed Global CSR report, to learn more please visit
https://www.sonepar.com/en/commitments/sustainability.
Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.
For more information about our Inclusion and Diversity initiatives, please visit
https://www.sonepar.com/en/commitments/diversity-and-inclusion.
Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.
Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.

Power & Mechatronics Specialist
About the Company:
Electrozad is the leading electrical distributor in Southwestern Ontario. Founded in 1955 in the City of Windsor, we offer a full range of electrical products, services, and solutions from world-class suppliers. As your trusted electrical and automation solutions partner, we offer extensive experience and technical expertise while providing the highest standard of quality products, service, and support.

Our full line stocking facilities are in Chatham, Sarnia, Windsor and London, Ontario. We cater to the Automotive, Construction, Food & Beverage, Machine Tool, OEM markets, Petrochemical, as well as many other industries. Electrozad is now a Sonepar company. Sonepar is a world leader in business-to-business distribution of electrical equipment and related services.

About Sonepar
Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2023, Sonepar achieved sales of €33.3 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them an omnichannel experience and sustainable solutions in the building, industry, and energy markets. Sonepar’s 45 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.
Scope of the Position
The Power & Mechatronics Specialist supports the sale of Motion Control Products, Variable Frequency Drives and related mechanical systems by developing and executing a market specific business plan. The Sales Engineer is responsible for product selection and sizing using mechanical engineering methods and supporting software tools while acting as a trusted advisor to our clients.
Major Responsibilities:
Technical Subject Matter Expertise:

Strong technical knowledge of Servo Drives, Motors, Gearboxes, Actuators and related mechanical systems.
Manufacturing Machine Building and Design Expertise
Communicate with customers, vendors and employees, providing technical expertise while instilling confidence and credibility.
Participate in ongoing training to maintain technical competencies.
Solution Based Selling

Drive outcome-based selling with a deep understanding of industrial business drivers.
Support sales team to proactively implement business plans.
Promote the value-add of assigned products in competitive situations.
Train internal staff on the sales and commercial aspects of variable frequency drives and motion control products.
Research market conditions, competitive forces, determine market share, and identify opportunities for growth.
Maintain and develop relationships with existing and new vendor partners to achieve annual business goals.
Requirements:

Mechanical Engineering/Mechatronics Diploma/Degree or equivalent combination of skills, experience or education.
5 Years of related experience.
Proficient technical writing & presentation skills.
Ability to manage multiple priorities and projects at a time.
Self motivated with the ability to work independently.
What’s In It For You?

You will be joining a market leader with over 40 years of experience to help you elevate your potential.
You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
A chance to get involved in the forever growing electrical industry.
An opportunity for career development across many business departments within our organization.
Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.
Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.
This commitment is tangible in our detailed Global CSR report, to learn more please visit
https://www.sonepar.com/en/commitments/sustainability.
Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.
For more information about our Inclusion and Diversity initiatives, please visit
https://www.sonepar.com/en/commitments/diversity-and-inclusion.
Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.
Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.

Power & Mechatronics Specialist
Electrozad is the leading electrical distributor in Southwestern Ontario. Founded in 1955 in the City of Windsor, we offer a full range of electrical products, services, and solutions from world-class suppliers. As your trusted electrical and automation solutions partner, we offer extensive experience and technical expertise while providing the highest standard of quality products, service, and support.

Our full line stocking facilities are in Chatham, Sarnia, Windsor and London, Ontario. We cater to the Automotive, Construction, Food & Beverage, Machine Tool, OEM markets, Petrochemical, as well as many other industries. Electrozad is now a Sonepar company. Sonepar is a world leader in business-to-business distribution of electrical equipment and related services.

About Sonepar
Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2023, Sonepar achieved sales of €33.3 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them an omnichannel experience and sustainable solutions in the building, industry, and energy markets. Sonepar’s 45 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.
What’s In It For You?

You will be joining a market leader with over 40 years of experience to help you elevate your potential.
You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
A chance to get involved in the forever growing electrical industry.
We house the largest inventory to better service our customers and deliver on sales commitments.
An opportunity for career development across many business departments within our organization.
 
Scope of the Position
The Power & Mechatronics Specialist drives revenue growth by developing and executing commercial plans, providing tailored solution-based technical recommendations to our clients. As a technical expert, this position supports internal teams, vendors and customers, fostering a unified sales approach.

Major Responsibilities:
Solution Based Selling

Drive outcome-based selling with a deep understanding of industrial business drivers.
Support sales team to proactively implement business plans.
Promote the value-add of assigned products in competitive situations.
Train internal staff on the sales and commercial aspects of variable frequency drives and motion control products.
Research market conditions, competitive forces, determine market share, and identify opportunities for growth.
Maintain and develop relationships with existing and new vendor partners to achieve annual business goals.
Technical Subject Matter Expertise:

Possess a solid understanding of low voltage electrical and grounding systems.
Stay up to date in current technology related to variable frequency drives and motion control products, including Emulate3D, motion-related networking, independent cart, and robotics.
Communicate with customers, vendors and employees, providing technical expertise while instilling confidence and credibility.
Participate in ongoing training to maintain technical competencies.
 
Requirements:

Mechatronics Degree  or equivalent combination of skills, experience or education.
5 Years of related experience.
Sales focused with the ability to influence others.  
Proficient technical writing & presentation skills.
Ability to manage multiple priorities and projects at a time.
Self motivated with the ability to work independently.
 
Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.
Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.
This commitment is tangible in our detailed Global CSR report, to learn more please visit
https://www.sonepar.com/en/commitments/sustainability.
 
Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.
For more information about our Inclusion and Diversity initiatives, please visit
https://www.sonepar.com/en/commitments/diversity-and-inclusion.
Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.
Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.