Electro-Federation Canada (EFC) is a national, not-for-profit industry association that represents over 220 member companies that manufacture, distribute, market and sell a wide range of electrical products that ‘power a changing world’ for Canadians at work, home and play. EFC members jointly contribute over $10B to the Canadian economy and employ over 40,000 workers in more than 1,300 facilities across the country. Watch this video and discover how our industry is driving our nation towards an innovative and sustainable future. Learn more at www.electrofed.com.
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Position: Marketing Communications Coordinator
Location: Toronto, Ontario
Employment Type: Full Time
EFC is currently seeking a Marketing Communications Coordinator to support the association’s overall program initiatives. Reporting to the Director, Research & Communications, the Marketing Communications Coordinator will primarily be responsible for developing EFC’s weekly e-newsletter, implementing integrated marketing plans that include social media and other digital platforms, and leading the ongoing development of EFC’s website.
Key responsibilities include, but are not limited to:
- Maintain corporate branding guidelines to ensure that all print, web and display materials appropriately convey EFC’s visual brand
- Act as the primary editor of EFC’s weekly e-newsletter; write brief articles, as required, and synthesize information from relevant industry news
- Collaborate with translation agency to ensure French content is available for all external communications in a timely manner
- Assist with managing the overall editorial schedule for internal/external communications to support EFC’s programs and services
- Monitor readership and engagement (open rate, click-thrus) and manage opt-ins and unsubscribes generated from email marketing campaigns
- Manage, develop and monitor industry news to engage audiences across traditional and social media platforms to maximize influence and drive engagement and reach
- Measure marketing campaign KPIs and track effectiveness
- Oversee the development of promotional material, including graphic design, production and layout
- Lead the ongoing development of EFC’s website, including design, functionality, and technical maintenance required to optimize the visitor experience
Required qualifications:
The successful candidate will have:
- Superior editing, verbal and written communications skills – bilingualism considered an asset
- Strong attention to detail with precise, accurate and clear presentation skills
- 3-5 years’ experience in a marketing communications role
- Degree or diploma in Communications, Public Relations, Journalism or Marketing
- Proficiency with Microsoft Office (i.e. Word, PowerPoint, Excel) and experience working with social media monitoring/publishing tools, content management systems (i.e. Hootsuite, WordPress, MailChimp, Constant Contact, ClickDimensions, Google Analytics, etc.)
- Able to work well under pressure and meet set deadlines in accordance with project strategy
If you have exceptional writing and editing skills, are highly organized, curious, enjoy working in a collaborative team environment and want to further develop your marketing and communications skills within a progressive organization, then please apply!
The position offers a competitive employment package and compensation commensurate with experience.
We thank all applicants for their interest but only those candidates selected for an interview will be contacted.
Electro-Federation Canada is an Equal Employment Opportunity employer. Accordingly, reasonable accommodations are available upon request for candidates taking part in relation to the materials or processes we use in the recruitment process.