Connected Lighting Sales & Technical Support Specialist | Liteline Corporation

Liteline Corporation
Richmond Hill, Ontario

Connected Lighting Sales & Technical Support Specialist

Are you looking to grow your career with a dynamic and innovative sales team? Would it excite you to be part of an organization experiencing rapid growth? How about a place where rethinking the basics and questioning our assumptions is just what we do?

Founded in 1979, Liteline Corporation is Canada’s leading and largest privately held lighting manufacturer. We specialize in LED lighting for North American residential and commercial markets. More specifically, we manufacture complete lines for architectural lighting, hospitality, retail verticals, office, and commercial space, high-rise residential, and more. With over 140 employees, Liteline is poised for strategic growth for years to come!

We invite you to learn more about Liteline Corporation and our products here:

We are looking for an enthusiastic and self-motivated Connected Lighting Sales & Technical Support Specialist, who will be part of a driven sales team targeting sales and project opportunities in the greater GTA area. More specifically, this role is responsible for:

  • Promoting Liteline products with an emphasis on the OnCloud product category and connected home technology
  • Site support for commissioning and troubleshooting
  • Internal and external project and opportunity consultation
  • Opportunity and product category development reporting within CRM
  • Continually meeting or exceeding sales targets by selling company products to new and existing customers
  • Effectively positioning and understanding the features, benefits, and value of our products and passing that knowledge on to customers
  • Identifying and channeling sales and quotes opportunities
  • Developing and implementing an effective sales strategy to drive sales
  • Selling to and maintaining positive and effective relationships with customers
  • Strategically negotiating with potential and existing customers to close sales
  • Ensuring sales and support goals are met or exceeded
  • Collaborating with internal departments to deliver customer priorities, contact requirements, solutions, and customized value propositions
  • Keeping abreast of the latest industry developments by attending meetings, training workshops, and industry events

The successful candidate should have the following:

  • 2-3 years of experience in outside sales with an established track record of growth (Lighting or electrical experience is an asset)
  • Experience in sales, home automation, and networking
  • Proven ability to develop and execute strategies to attract, grow and maintain relationships
  • Sales and technical skills including but not limited to quotations, relationship development, project management, and product selling
  • Strong understanding of customer and market dynamics
  • Advanced negotiation and troubleshooting skills, ability to find and win new opportunities
  • Passionate about selling and service, creating value for customers
  • Excellent communication skills, ability to articulate technical data, features, and benefits
  • Strong customer service focus
  • Highly proficient in all Microsoft Office applications including Excel and Teams
  • Familiarity with Customer Relationship Management (CRM) software
  • Excellent organizational skills
  • Detail-oriented
  • Possess a tech-savvy attitude
  • Experience and knowledge of controls systems are preferred but not required
  • Ability to travel 75% of the time


All new employees must be vaccinated against COVID-19 and provide proof of vaccination.

We thank all candidates for applying however only candidates selected for further consideration will be contacted.

We are an equal opportunity employer that values the unique skills and experiences of each of our candidates; recognizing that each prospective team member of Liteline may help turn our efforts into building a diverse and inclusive workplace, a reality.

We are committed to accommodating people with disabilities as part of our hiring process. Should you require accommodation(s) to participate at any point in the recruitment and selection process please contact our Human Resources department referencing the position title in the subject line and a member of our Human Resources team will be in touch with you as soon as possible.

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