Senior Marketing Coordinator

Senior Marketing Coordinator, Electrical Division

www.techspan.com

Since 1989, Techspan has been supplying electrical connectors, fasteners, wire management, and control products to the electrical, automotive, heavy-duty truck market. With over 15,000 part numbers in stock, Techspan ships 90% of orders same day with a 95% + fill rate. This makes Techspan the market leader in service to it's customers across North America.

Job description:

The Senior Marketing Coordinator reports directly to the V.P. Marketing – Electrical Division.
Senior Marketing Coordinator is responsible for ongoing marketing activities in the Electrical Division. They are involved in creating and implementing Marketing Strategies. Implements promotional and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports for Techspan’s Electrical division.

Main responsibilities:

• Implements marketing and advertising campaigns
• Tracks product line sales and evaluates Sales and Marketing initiatives
• Prepares marketing reports by collecting, analyzing, and summarizing sales data
• Tracks and manages ROI for Marketing Activities
• Manage Direct Marketing Funds program
• Collaborate directly with customers to support merchandising and marketing initiatives
• Manages the Digital Marketing Coordinator to keep the website current
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
• Monitors budgets by comparing and analyzing actual results with plans and forecasts
• Updates job knowledge by participating in educational opportunities; joining industry leadership committees; reading trade publications

Qualifications:

• 2+ years of proven experience in marketing roles
• Experience in B2B Industrial or Electrical Industry a plus
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and narratives.
• Creative thinker with a keen eye for design and attention to detail.
• Proficiency in marketing tools and software, such as Google Analytics, Adobe Creative Suite, and CRM platforms.

Direct Report:

• Digital Marketing Coordinator